Sunday, December 18, 2011

Dell to invest for long term

“Dell believes that Bangladesh is one of the key emerging economies in Asia, and we intend to invest here for the long term”, said Harjeet Rekhi, Dell's general manager for the Developing Markets Group in South Asia.

Rekhi said this during a press meet to share Dell's strategy to deliver solutions that help customers navigate the ever-changing IT environment and make the most out of their IT investments in the virtual era. 

He also highlighted Dell's commitment to strengthen its channel partner network in Bangladesh and grow the company's presence in the enterprise, consumer and public sector segments.

“As an end-to-end IT solutions provider, Dell is uniquely positioned to provide customers with full-suite solutions to help them manage their IT infrastructure from end user device to the data-centre to the cloud. Dell is committed to bringing our comprehensive offerings to customers in Bangladesh and working hard to be their trusted IT advisor,” said Rekhi.

He further said the company is strategically working with its channel partners, who play a significant role in Dell's effort to deliver technology and ensure that their customers are well-ahead of the game instead of simply `keeping up'. 

This includes providing them with advice on designing, implementing, testing and running IT infrastructures that are dramatically more cost effective, energy efficient and scalable. 

The consumer segment is also a key to the company's growth plans in Bangladesh. Rekhi said Dell aims to deliver great computing experience to customers with its wide range of products and solutions designed for the user segment such as Gen-Y and students, families with kids, and mobile professionals.

At the meet, Rekhi informed that Dell now has the strongest portfolio of IT solutions in the company's history.
He said the company sees value in driving the business around solutions and services -- that support its broader strategy to penetrate the mid to large enterprise segment -- with a much higher ingredient of intellectual property.